NEW:  The ethical household: Rethinking the meaning of waste 

20th July 2022 The Rethinking Ethical Consumerism team have been working in partnership with Haringey Council in London to explore the meaning of waste for local councils in England. We took a neighbourhood-based view to understand more about the tensions that exist between the council’s implementation of waste management and the experiences of residents. We […]

Where does all the plastic go?

Originally published by University of Essex: Where does all the plastic go? This was the question on everyone’s lips at the ESRC Festival of Social Science event on Tuesday 2nd November hosted by Dr Danielle Tucker and Zara Babakordi from Essex Business School’s Organisation Studies and Human Resource Management group. Twenty-five members of the public joined our workshop that […]

Interview with BBC Radio Essex

Following our event with the ESRC Festival of Social Science, Danielle spoke with Rob Jelly, from BBC Sounds, regarding all things plastic. You can listen to the interview here from around 8 minutes in. Thanks for your time, Rob! It was great to speak with you!

Join us at the Festival of Social Science!

As part of the 2021 Festival of Social Science, the Rethinking Ethical Consumerism team is happy to announce that we will be hosting an interactive and in-person workshop that seeks to explore the question “where does all the plastic go?” Our event will be held at Firstsite in Colchester on Tuesday 2 November from 5.30pm […]

Make soap, not waste: A Q&A with Martina Schwarz

In the first of our Q&A series exploring the four Rs of plastics (Refuse, Reduce, Reuse, Recycle), we chat with Martina Schwarz, founder of Blackmarket. With a mission to reduce our reliance on plastic packaging, Martina discusses her recent innovations and her future aspirations, all focused on addressing key challenges in plastic consumption. Hi Martina! […]


Here at Rethinking Ethical Consumerism we are pleased to announce that we are about to start a new research project: The Ethical Household: Rethinking the Meaning of Waste in Multiple Occupancy Households. In our previous research we have discussed how the heterogeneity of household definitions and dynamics makes it difficult for interventions and government policy […]

How do households make decisions about ethical consumerism

Aleksandra Besevic, 13th February 2021 Relationships in the household are important as they can shape values which influence behaviour on a day to day basis. Decision making in a household is a highly differentiated and complex system. In each household there are both micro-moments and interactions with others that affect wider decision making dynamics. Navigating […]

It is not as easy as just taking the bin out!

Aleksandra Besevic, 29th January 2021 The household is full of products ranging from food, clothing and general appliances. Each product in a household at some point is disposed of. Waste is generated by activities and practices of households. It is important to consider the wider disposal practices of households because these disposal practices can impact […]


Something went wrong. Please refresh the page and/or try again.

Follow My Blog

Get new content delivered directly to your inbox.