We are an inter-disciplinary team of researchers from different UK universities who are passionate about plastic. We work with institutions and the public to explore the use of plastics within homes, communities and society to identify drivers of sustainable change within the plastics circular economy.

Dr Pamela Yeow
Birkbeck, University of London

Dr Danielle Tucker
University of Essex

Dr Alison Dean
University of Kent
Learn more about the REC team

Dr Pamela Yeow is a Reader in Management and Assistant Dean (External Engagement) at Birkbeck, University of London. She also heads up the Central Saint Martins-Birkbeck MBA between Central Saint Martin’s (University of the Arts, London) and Birkbeck, University of London. This course takes a design-led approach to business, and has been shortlisted for innovation in business education by QS-Reimagine Education in 2018. Pam completed her PhD at the Institute of Work Psychology, University of Sheffield and she has research interests in understanding the role of attitude-behavioural gap in embedding ethical behaviour, career paths in the creative industries and exploring multiplex networks.

Dr Danielle Tucker is a Senior Lecturer in Management at the University of Essex. Her research interests focus on understanding how public sector organisations (including Police, Local Authority, Local Government, NHS Trusts and health and social care providers) interpret policy communication and respond to change. She is particularly interested in the flow of information and ideas across boundaries, partnership working and collaboration arrangements. She has published research in Journal of Business Ethics, Journal of Business Research, Journal of Organisational Change Management and Co-editor on Strategy and Change Interface (due 2021). She is the Programme Director for Essex Business School’s MSc Human Resource Management and MSc Organisation Change Management, an Academic Associate of the CIPD and Fellow of the Higher Education Academy.

Dr Alison Dean is a Senior Lecturer in Strategic Management. She holds a BA (Hons) Political Economy from the University of Cambridge, an MSc Economics from LSE, University of London, and a PhD Economics from the University of Massachusetts, Amherst. She has published in a range of journals including Academy of Management Review, Journal of Business Venturing, Journal of World Business, Service Industries Journal, International Journal of Service Industry Management, Journal of Business Ethics, and Journal of Organizational Effectiveness: People and Performance. Her interests are in effecting strategic change, change management, knowledge intensive firms, multiplex networks and management education.
The REC team is supported by:

Aleksandra is a sustainability and engagement specialist who researches and develops projects in academic and professional settings. She has many years of experience working with key stakeholders to grow and develop initiatives. Aleksandra’s background is in the fashion and textile industry, specifically buying and product development. After becoming interested in sustainability, Aleksandra now focuses on making a positive difference to individuals and communities through projects that will have impact on their daily lives.
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Zara is a PhD researcher at Newcastle University. She is a human geographer interested in consumption and, in particular, how people articulate and perform ethics through their everyday consumption practices. As a research assistant with REC, Zara explores the ways in which householders interact with single use plastics in their everyday lives, examining the journeys of plastic into, within, and out of the home.